During pregnancy, Mushie developed Hyperemesis Gravidarum. Sentenced to bedrest Mushie turned to the only thing to make it all worthwhile - her baby. She spent days searching for the perfect baby products but became frustrated with potentially harmful plastics and chemical-dyes in baby products. Developing her brand, she became committed to products made to last, not to be replaced, seeking out sustainable and eco-conscious materials along with modern, minimalist design for affordable products that mums love as much as babies do.